Logotypes and graphics should be right the first time. You never know where they’ll need to end up.

Like an auto mechanic who is asked to check on motorcycles, when you work at webdesign, you necessarily find yourself working at graphic design as well. Through the years, we’ve found ourselves creating logos, printing posters, listening to lectures on color theory (and color space), researching composition, fine-tuning kerning, following the rules, spotting typefaces in use in public, and hunting for widows.

Just as you never know when a logo may need to go up in Times Square, we like to remind ourselves you also never know whose hands a work of typographic composition may pass through. Let’s make it count.